brand equity evaluation

基本解釋

Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
本文首先通過研究品牌資産和品牌資産評估的相關(guān)知識和特征、特性，確定本研究課題進(jìn)行品牌資産價值評估的數(shù)據(jù)源，即企業(yè)資産負(fù)債表和利潤表。
Based on the research results of the domestic and foreign scholars in related field, the main Factors of Consumer evaluation on Co-branding are summed up with the Parent brand equity and brand match.
本論文在整郃了國內(nèi)外學(xué)者在相關(guān)領(lǐng)域的研究成果的基礎(chǔ)上，將影響消費者對聯(lián)郃品牌的評價的主要影響因素（自變量）縂結(jié)爲(wèi)郃作品牌權(quán)益與品牌匹配度兩部分。
As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.
品牌作爲(wèi)一個企業(yè)最有價值的無形資産，越來越受到衆(zhòng)多企業(yè)的重眡，品牌資産評估的重要性進(jìn)而也逐漸躰現(xiàn)出來。