brand character

基本解釋

Content: "The Chinese character ability" is the brand-new concept which we constructs.
“漢字能力”是我們建構(gòu)的全新概念。
The task was to create brand character and identity, and then - on their basis - packaging design.
現(xiàn)在的任務(wù)是創(chuàng)建品牌的性格和身份，然后- 他們的基礎(chǔ)上- 包裝設(shè)計。
Mr Bean, for example, is a family brand and so the producers want any user-generated content containing the character to reflect that.
例如，憨豆先生是一個系列的品牌，制片商希望任何用戶創(chuàng)作的內(nèi)容都有角色對這個品牌有所表現(xiàn)。

In fact, using a well-known face, and the well-known character behind it, can be a great way to jump start or reinvigorate a brand and the associations you want consumers to have with it.
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But the future of this character looks bright, as does the potential for brand integration beyond the traditional movie and video game tie-in.
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