brand equity

基本解釋

• 品牌價值；商標資產(chǎn)

英漢例句

雙語例句

• The brand equity concept means that brands are worth monetary value to companies.
  品牌價值理念意味著品牌要與公司的貨幣價值旗鼓相當。
• To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.
  指出在品牌權(quán)益保護中，企業(yè)應當主要關(guān)注產(chǎn)品、消費者認知、品牌和品牌權(quán)益的主要影響因素。
• A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
  跨國經(jīng)營條件下的品牌命名是品牌要素選擇中最重要也是最困難的一項決策。

權(quán)威例句

• Last month the company said it will sell a majority stake in its Mexx brands to the private equity buyer Gores Group.
  FORBES: Liz Claiborne Says It Will Sell Brand To Curb Debt, Shares Pop
• The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
  FORBES: Why Facebook Is A Threat To Lifestyle Brands
• This view is often reinforced by InterBrand, Brand Finance and others that rank the most successful brands with the most accrued brand equity: only a small handful of B2B companies make their Top 100 lists.
  FORBES: B2B Marketing: the Orphaned Stepchild

• brand equity更多例句

詞組短語

短語

• brand -equity 商標資產(chǎn)
• Brand Equity Engine 品牌資產(chǎn)引擎;引擎模型;擎模型
• retailer brand equity 零售商品牌資產(chǎn)
• brand equity evaluation 品牌資產(chǎn)評估;品牌價值評估
• Employer brand equity 雇主品牌資產(chǎn)

• brand equity更多詞組

專業(yè)釋義

經(jīng)濟學

• 品牌資產(chǎn)

  Brand equity is one of the most valuable assets in a enterprises.
  品牌資產(chǎn)是一個企業(yè)最有價值的資產(chǎn)之一。

• 商標資產(chǎn)

心理學

• 品牌資產(chǎn)

計算機科學技術(shù)

• 品牌權(quán)益