brand outdated

基本解釋

In the intense international marketing, more and more attention is paid to the brand outdated issue which essential is the decreasing of brand equity.
品牌老化的本質(zhì)在于其品牌資產(chǎn)的下降，品牌老化也是品牌長期管理中一個不容忽視的問題，品牌激活是解決這一問題、增加品牌資產(chǎn)的主要路徑。
Deutsche Bank's intriguing study, I cannot help feeling that, by focusing on relatively short-term increases in sales, it takes an outdated view of the way brand advertising works.
盡管我不愿意和德意志銀行富有啟發(fā)性的研究爭辯，但我忍不住覺得，將重點放在相對短期的銷售增長上，說明他們對品牌廣告效用方式的看法相當(dāng)過時。

Brand reinvention takes time, especially when the outdated brand was also outsize.
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They included increased competition for consumer dollars, the fragmentation of an industry run by independent small-business owners (which I expect franchise executives can understand), inconsistency in the brand experience and outdated systems.
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