brand perception

基本解釋

• 品牌感知

英漢例句

雙語例句

• The biggest factors in determining brand perception are issues like recalls and negative news coverage.
  影響品牌意識最重要的因素是諸如召回事件和負(fù)面新聞報(bào)道之類。
• Johnston said Twitter's primary function for the airline is to gauge brand perception and to listen to what customers are saying.
  Johnston指出，Twitter對于捷藍(lán)航空的主要作用在于測定品牌認(rèn)知以及聆聽客戶聲音。
• "Mitsubishi is hanging on by a thread," says Champion."There's nothing that we can see on the horizon that will improve their brand perception.
  “三菱命懸一線，”冠先生說，“我們在近期根本看不到任何提升他們品牌的舉措。”
  http://article.yeeyan.org

權(quán)威例句

• The biggest factors in determining brand perception are issues like recalls and negative news coverage.
  FORBES: Autos
• BrandIndex said the campaign helped Samsung edge past Apple in brand perception, at least for awhile.
  FORBES: Another Funny Samsung Ad Ridicules Apple iPhone Fans
• The short term political fallout of the suit, however, has already been revealed, albeit in a slightly different arena: brand perception.
  FORBES: After Lawsuit, Wal-Mart's Brand Down Among Dems and Up Among GOP

• brand perception更多例句

詞組短語

短語

• Brand personality perception 品牌個(gè)性感知
• brand characteristics perception 品牌特性感知
• brand perception gap 品牌效應(yīng)
• Fashion Brand Perception 國內(nèi)服裝品牌調(diào)查
• Brand Perception of Quality 年上半年汽車品牌質(zhì)量認(rèn)可度

• brand perception更多詞組

專業(yè)釋義

經(jīng)濟(jì)學(xué)

• 品牌知覺

  The results are as follows: (1) Brand perception (Perceived Brand/non-Perceived Brand) and the categories of the products influence decision making significantly. And there is significant difference between perceived brand and non-perceived on brand decision.
  通過六項(xiàng)實(shí)驗(yàn)研究主要獲得以下幾方面的發(fā)現(xiàn):①品牌知覺(知覺到品牌/未知覺到品牌)和產(chǎn)品類別(品牌產(chǎn)品/非品牌產(chǎn)品)影響品牌決策,品牌知覺和產(chǎn)品類別對消費(fèi)者品牌決策有顯著性影響,知覺到品牌比未知覺到品牌對消費(fèi)者品牌決策具有更顯著的影響。