brand premium

基本解釋

But researchers surveying California consumers found that people who are seriously well-off are willing to pay a premium for items whose branding is more discreet.
但是，科學(xué)家研究加利福尼亞的消費者發(fā)現(xiàn)真正的富人們愿意支付更高的價錢，只為了得到商標(biāo)并不明顯的商品。

Those two leading companies also have premium branding and industry recognition as key leaders.
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For instance, you CAN correlate brand equity to pricing premium, and thus demonstrate real ROI in branding work.
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Speaking of which, the industrial design on the XVT line is understated and premium, with an anodized silver metal band surrounding the edge of the set and minimal branding.
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