brand strength

基本解釋

Nivea is using its brand strength to win loyalty in emerging markets.
妮維雅正利用它的品牌號(hào)召力在新興市場贏得忠實(shí)用戶。
Brand strength, saving advertising investment, brand image protection.
品牌實(shí)力，節(jié)省廣告投入，品牌形象保護(hù)。
They examined the qualitative aspects of the brands, i. e. brand strength, and also determined the monetary values of the 50 most valuable social media brands.
調(diào)查對(duì)全球范圍內(nèi)的社交媒體品牌進(jìn)行了品牌實(shí)力的定性研究，也分析了50個(gè)最有價(jià)值的社交媒體品牌的貨幣價(jià)值。

Tools like consumer surveys, interviews with customers and web analytics can help you gauge brand strength.
FORBES: Valuation Do's And Don'ts For Early Stage Consumer
That is why there are six critical questions to ask to determine the brand strength in the social context.
FORBES: How Strong Is Your Brand In The Social Context? Here's How To Find Out
This is troubling, since awareness is a lagging indicator of brand strength.
FORBES: Is Marketing Too Undisciplined For Its Own Good?