brand symbolic value

基本解釋

At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.
最后，通過(guò)結(jié)構(gòu)方程模型檢驗(yàn)了品牌信任和象征價(jià)值的中介效應(yīng)。
In brand consumption, what people pursue is the symbolic value of the brand, which has great influence on consumers' psychology.
設(shè)計(jì)建構(gòu)消費(fèi)社會(huì)商品的符號(hào)價(jià)值，其對(duì)物品“符號(hào)性意義”的塑造影響消費(fèi)者的購(gòu)買(mǎi)行為。
In the empirical analysis, it firstly tests that brand extensions affect brand trust, brand symbolic value and brand loyalty when the fit is high and low respectively by T-test.
在實(shí)證分析中，首先利用T檢驗(yàn)驗(yàn)證了當(dāng)契合度分別為高和低時(shí)的品牌延伸對(duì)品牌信任、品牌象征價(jià)值及品牌忠誠(chéng)的影響；