cooperative advertising

基本解釋

The manufacturer can also support retailer's advertising efforts through a cooperative advertising program.
制造商也可以通過一個(gè)合作廣告方案支持零售商廣告費(fèi)用。
Franchisees have an advantage through the brand recognition and cooperative advertising efforts that franchise systems offer.
加盟商能通過連鎖加盟體系提供的品牌知名度和合作廣告效果獲取優(yōu)勢。
This paper uses Cooperative Principle to analyze drug advertising language by examining its four maxims respectively to see how they are violated in drug advertisement.
本文從廣告語言的語用語境出發(fā)，以格賴斯的合作原則理論為依據(jù)，對藥品廣告進(jìn)行語用分析。