customer loyalty program

基本解釋

It could be said that casino companies have set the "gold standard" for customer loyalty programs.
可以說(shuō)，賭場(chǎng)公司已經(jīng)建立起客戶忠誠(chéng)度項(xiàng)目的“黃金標(biāo)準(zhǔn)”。
But during the runing of the program, it also faces some problem like other customer loyalty programs.
但酒店業(yè)的顧客忠誠(chéng)計(jì)劃在實(shí)施過(guò)程中也遭遇了其它行業(yè)同樣的問(wèn)題。
At present, the key problem in Chinas hyper markets lies in the lack of strategic thinking, lack of value and lack of management in terms of their customer loyalty programs.
目前我國(guó)大型超市在顧客忠誠(chéng)計(jì)劃運(yùn)作方面存在的關(guān)鍵問(wèn)題是缺乏戰(zhàn)略思考、缺乏價(jià)值和缺乏管理。

Apply the same logic to customer loyalty programs like frequent flier miles, credit card rewards and online club accounts.
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"Points for the sake of points is just buying off the customer, it doesn't drive loyalty, " says Gartner Research analyst Adam Sarner, who tracks customer loyalty programs.
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