database marketing

基本解釋

This process is sometimes called database marketing or micro-marketing.
這個(gè)過程通常稱為數(shù)據(jù)庫營銷或者微觀營銷。
Thirdly, it run through advanced marketing concepts such as " relation marketing " , "service marketing " , " combine marketing " and " database marketing " in the course of whole research.
三是將“關(guān)系營銷”、“服務(wù)營銷”、“整合營銷”和“數(shù)據(jù)庫營銷”等先進(jìn)的市場營銷理念貫穿于整個(gè)研究過程中。
In the USA, 80 percent of manufacturers and retailers have built the Marketing Database. In some degree, Database Marketing has been the foundation of modern western marketing theory and practice.
在美國，80％以上的制造商和零售商早已擁有了營銷數(shù)據(jù)庫，可以說，數(shù)據(jù)庫營銷已成為當(dāng)今西方市場營銷理論與實(shí)踐的基礎(chǔ)；

He grew up on the database marketing side of the business and was eventually promoted to senior strategic management positions in account planning.
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Jeremy Barbera, the chief of MSGI, claims to have pioneered the practice of database marketing for the live entertainment business back in the 1980s and originated web-based ticketing in the 1990s.
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Online database management and marketing concern Traffix recently instituted an 8-cent quarterly dividend, giving it a yield of close to 5%.
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