ethos

1. N-SING An ethos is the set of ideas and attitudes that is associated with a particular group of people or a particular type of activity. (某一團(tuán)體或某類(lèi)活動(dòng)的) 理念[正式]

The whole ethos of the hotel is effortless service. 該賓館的整體理念是輕松服務(wù)。