impulse buying behavior

基本解釋

Impulse buying behavior in the field of consumer behavior plays an important role.
沖動性購買行為在消費者行為研究領(lǐng)域中占有重要地位。
With increasing proportion of impulse buying in the consumers'purchase behavior, the research of impulse buying has become more and more important.
隨著沖動性購買行為在消費者購買中的比例逐漸上升，對沖動性購買的研究也變得愈發(fā)重要。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，學(xué)者們針對傳統(tǒng)市場環(huán)境沖動性購買行為進行了廣泛研究，而針對網(wǎng)絡(luò)環(huán)境下消費者沖動性購買行為的研究則相對較少。