lexical deviation

基本解釋

Firstly, there are lexical deviation and grammatical deviation in advertising English.
第一，廣告英語(yǔ)中會(huì)出現(xiàn)詞匯偏離和語(yǔ)法偏離的現(xiàn)象。
This paper discusses deviation and its functions in English advertising from lexical deviation, spelling deviation, punctual deviation and graph logical deviation.
本文從詞匯變異、拼寫(xiě)變異，標(biāo)點(diǎn)符號(hào)用法變異以及書(shū)寫(xiě)變異等方面探討了英語(yǔ)廣告中的變異現(xiàn)象及其功能。
With adequate examples, this paper analyzes three forms of the lexical deviation used in advertising discourse, that is, parody, anagrammatical spelling and coinage.
文章對(duì)仿詞、拼寫(xiě)變異及創(chuàng)新拼寫(xiě)三種主要的變異形式進(jìn)行分析研究，并試圖探討其美學(xué)及語(yǔ)言學(xué)意義。