loyalty scheme

基本解釋

This questionnaire is to investigate consumer preferences for sales promotional schemes and the effect of sales promotion on GOME's brand image and brand loyalty.
此問卷是為了研究消費(fèi)者對(duì)銷售促銷活動(dòng)的喜愛和銷售促銷對(duì)于于國(guó)美電器有限公司的品牌形象和品牌忠誠(chéng)度的影響。
Suhel Seth, another marketing pundit, says Indians have a healthy scepticism of such loyalty schemes, regarding them as a plot to make them buy things they don’t want.
另一個(gè)市場(chǎng)營(yíng)銷學(xué)者蘇赫爾?塞斯說，印度人對(duì)向忠誠(chéng)卡計(jì)劃這樣的東西總有持懷疑態(tài)度，把它們當(dāng)作誘使他們買不需要的東西的鬼把戲。
This may not be the first example of its type, but Carlson was a pioneer of the now ubiquitous loyalty reward schemes that retailers across the world have embraced with such abandon in recent years.
卡爾森的這種做法可能不算世界首創(chuàng)，但它也算是現(xiàn)在十分普遍的回饋客戶忠誠(chéng)計(jì)劃的先驅(qū)。全世界的零售商們?cè)诮鼛啄杲邮芰诉@種自暴自棄的做法。

It runs some of the industry's best-regarded customer-loyalty schemes, including British Airways' frequent-flyer programme.
ECONOMIST: One-and-a-half Nelson The
But like airlines, these companies can also rely on various loyalty schemes to pull in online business.
ECONOMIST: The travel industry