marketing mix

基本解釋

While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.
盡管傳統(tǒng)媒體仍然是高端時尚公司的重要廣告工具，大眾媒體也需要成為營銷組合的一部分。
A"Marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.
“市場營銷組合”指一系列可控的、戰(zhàn)術性的市場營銷工具，它們共同作用，以達到公司的目標。它們是：產(chǎn)品、價格、促銷和地點。
As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar.
至于說營銷組合，我們要用像巧克力一樣的深褐色字母的金箔紙來包裝它，仿照巧克力，并且定價比我們的巧克力脆皮冰激凌貴20%。

Entrepreneurs with limited budgets must choose which marketing mix best suits their particular businesses.
FORBES: Publicity: Every Entrepreneur's Secret Weapon
Borders was late to the Web, and late bringing e-tailing into their marketing mix.
FORBES: Postmortem: A Borders Nonfiction Selection
This will be good for small businesses that make Facebook a priority within their marketing mix.
FORBES: Facebook Graph Search: Big News For Small Business? Not Just Yet.

A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service.

營銷組合
Marketing channels is the basic carrier that the marketing mix improves the function.
營銷渠道是營銷組合充分揮其功效的基本載體。
銷售綜合方法