permission marketing

基本解釋

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
許可營(yíng)銷(xiāo)是一種特權(quán)（而不是權(quán)利），可以將被期待的、個(gè)人化且相關(guān)的信息傳遞給那些真正需要這些信息的人。
One of the key drivers of permission marketing, in addition to the scarcity of attention, is the extraordinarily low cost of dripping to people who want to hear from you.
驅(qū)動(dòng)許可營(yíng)銷(xiāo)發(fā)展的因素之一是注意力的稀缺，另一個(gè)因素則是，如果你向那些樂(lè)于傾聽(tīng)的客戶(hù)灌輸信息，你的成本會(huì)極其低廉。
Instead of generating broad demographic profile and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.[1]
除了寬泛的人口分布概況和市場(chǎng)區(qū)域的心理位置概況，市場(chǎng)人員也進(jìn)行個(gè)性化營(yíng)銷(xiāo)、允許營(yíng)銷(xiāo)和大眾定制營(yíng)銷(xiāo)。

Seth pioneered permission marketing, nurtured our tribal instincts and dared us all to become intrepid linchpins (among other things).
FORBES: Seth Godin Pokes the Box
The European system also does not require device manufacturers to get permission before marketing a device.
FORBES: It's Time To Blow Up The FDA's Drug Review Process
It aims to push forward into this so-called permission-marketing business.
FORBES: Building Yahoo's Arcade

許可營(yíng)銷(xiāo)
Normative E-mail marketing is permission marketing based on the technology of Internet. It is a customer-centered marketing circle includes customer data acquisition, customer segmentation and targeting, channel execution, performance evaluation and optimization.
規(guī)范的電子郵件營(yíng)銷(xiāo)是建立在網(wǎng)絡(luò)技術(shù)上的許可營(yíng)銷(xiāo),是一個(gè)以客戶(hù)價(jià)值為核心的營(yíng)銷(xiāo)循環(huán),包括客戶(hù)信息資源的獲取、客戶(hù)細(xì)分與定位、渠道實(shí)施和效果評(píng)估與優(yōu)化。
計(jì)算機(jī)科學(xué)技術(shù)
許可式行銷(xiāo)