rational appeals

基本解釋

Iacocca helped to change the frames of Congress and of many Americans by combining rational and emotional appeals.
Iacocca結(jié)合理性和感性兩方面的需求幫助國(guó)會(huì)及很多美國(guó)人改變了看法。
In modern social development, the process of urbanization appeals for a more rational demand for urban planning and designing.
現(xiàn)代社會(huì)的發(fā)展中，城市化的進(jìn)程要求對(duì)城市的規(guī)劃與設(shè)計(jì)有更深的理性要求。
Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.
研究發(fā)現(xiàn)，在理性訴求情況下，高卷入度主題的態(tài)度效果表現(xiàn)要好于低卷入度主題。