Sternthal

常見例句

• Kisielius and Sternthal,Brian, “Detecting and Explaining Vividness Effects in Attitudinal Judgments,” Journal of Marketing Research, Vol. 21, No. 1, February, 1984 ,pp. 54-64.
  施淑芳，“資訊式廣告?zhèn)骞芯浚阂蚤嚶犎酥却鎽B(tài)度、廣告訊息涉入度與訊息論點品質(zhì)爲探討”，碩士論文，廣告學研究所，國立政治大學，2000。
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