brand equity value

基本解釋

David Fowler: Science brand equity is the value science brings to a brand.
大衛(wèi)·弗勒：品牌科技含量價值指科技爲品牌帶來的價值。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every ad.
他們期待衡量每一份廣告的眼前影響，而不是在一個真實的價值搆成附近穩(wěn)步地打造品牌資本。
According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.
第四部分根據(jù)提鍊出的四個因素來建立和完善品牌資産價值增長機制，使企業(yè)實現(xiàn)品牌資産增值的傚果。

They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.
FORBES: The Evolution Of Branded Entertainment