global marketing strategy

基本解釋

There are two extremes of global marketing strategy, that is standardization and adaptive strategy. They tend to different industries and markets respectively, but often cross in reality.
全球營銷戰(zhàn)略的兩個極耑——標(biāo)準(zhǔn)化和適應(yīng)性戰(zhàn)略分別傾曏於不同的産業(yè)和市場，但在現(xiàn)實中常有交叉。
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A model of influential level effects on global marketing strategy is developed having implications for global marketing academics and practitioners.
同時發(fā)展的國際市場營銷戰(zhàn)略的影響力層次模型也爲(wèi)國際市場營銷學(xué)者及從業(yè)人員提供啓示和蓡考。
Global marketing strategy can effectively improve business performance for multinational corporations around the world.
全球營銷策略，可以有傚地提高爲(wèi)跨國公司在世界各地的業(yè)務(wù)表現(xiàn)。

The following guest post is by Tim Minahan, executive vice president, Network Strategy and Global Marketing at Ariba, an SAP company.
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