loss-leader

柯林斯詞典

loss leader (also loss-leader) (loss leaders)

• 1. N-COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop. (爲(wèi)吸引顧客而) 虧本出售的商品[商業(yè)]

  Hoskins does not expect a huge profit from the cookies, viewing them more as a loss leader. 霍斯金斯沒有指望從曲奇餅上賺大錢，更多的是將其作爲(wèi)吸引顧客而虧本出售的商品。

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