ostension

基本解釋

Ostension in advertising tells us why advertiser tends to make use of novel style of language.
接下來的第五章“廣告語言中的隱喻”將就廣告語言表達(dá)的命題與廣告制作者意欲表達(dá)的思想的關(guān)系進(jìn)行探討。
Ostensive-inferential model is introduced through the explanation of the key concepts of ostension, inference and relevance.
關(guān)聯(lián)理論認(rèn)爲(wèi)交際是一種“明示推理行爲(wèi)”。
In the ostensive-inferential communication, ostension;and mutual manifestness are the essential factor and criterion respectively.
在示意-推理的交際模式中，示意與互明是交際意圖實(shí)現(xiàn)的必要條件和標(biāo)準(zhǔn)。
This essay is focused on the following basic concepts of RT: cognitive environment, mutual manifestness, relevance, ostension and intention.
本文著重討論其中的幾個基本概唸:認(rèn)知語境、互明、關(guān)聯(lián)、明示及意圖以及它們之間的關(guān)系。
Relevance Theory proposed by Dan Sperber and Deirdre Wilson in 1986 holds that human communication is an ostensive-inferential cognitive process. Ostension refers to that the speaker manifests his intention to the speaker in an ostensive way.
Sperber和Wilson在1986年提出關(guān)聯(lián)理論,他們認(rèn)爲(wèi)言語交際是一個明示-推理的認(rèn)知過程。