real estate value chain

基本解釋

The case study is analyzed about value chain of real estate enterprise.
同時(shí)以房地産企業(yè)價(jià)值鏈爲(wèi)例進(jìn)行了應(yīng)用分析和優(yōu)化。
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Real estate; Value chain; Investment decision-making; The value of the project.
房地産；價(jià)值鏈；投資決策；項(xiàng)目?jī)r(jià)值。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通過(guò)對(duì)房地産企業(yè)的價(jià)值鏈及房地産品牌對(duì)買方價(jià)值、競(jìng)爭(zhēng)優(yōu)勢(shì)的影響進(jìn)行分析，說(shuō)明房地産品牌營(yíng)銷的重要性。