comparative advertising

基本解釋

• 比較廣告；（指名與競爭對手產(chǎn)品進行比較的）貨比貨式廣告

英漢例句

雙語例句

• The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
  第三種按廣告是否明確提及競爭者名稱分為直接比較廣告和間接比較廣告；
• The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
  去年投訴數(shù)量上升了35％，大多數(shù)緣于比較廣告，并且今年很有可能再次上升。
• Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.
  比較廣告除了必須遵守公平、真實合法、誠實信用三大原則外，還必須符合自身應(yīng)有的特殊標(biāo)準(zhǔn)。

權(quán)威例句

• For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.
  FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart
• It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.
  FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart

• comparative advertising更多例句

詞組短語

短語

• direct comparative advertising 直接比較廣告
• improper comparative advertising 比較廣告
• INDIRECT COMPARATIVE ADVERTISING 間接比較廣告
• International and Comparative Advertising Law 國際和比較廣告的法律

• comparative advertising更多詞組

英英字典

柯林斯英英字典

• a form of advertising in which a product is compared favourably with similar products on the market

• comparative advertising劍橋字典
• comparative advertising柯林斯字典

專業(yè)釋義

法學(xué)

• 比較廣告

  This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
  包括合理使用、比較廣告、權(quán)利用盡、限制競爭。

  語言學(xué)

• 對比廣告

  Comparative advertising both explicit and implicit was used more frequently in U. S. magazine ads.
  2.對比廣告(顯性對比和隱性對比)更多的出現(xiàn)于美國雜志廣告中。