comparative advertising

常見(jiàn)例句

The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
第三種按廣告是否明確提及競(jìng)爭(zhēng)者名稱分為直接比較廣告和間接比較廣告；
The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
去年投訴數(shù)量上升了35％，大多數(shù)緣于比較廣告，并且今年很有可能再次上升。
Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.
比較廣告除了必須遵守公平、真實(shí)合法、誠(chéng)實(shí)信用三大原則外，還必須符合自身應(yīng)有的特殊標(biāo)準(zhǔn)。

For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.
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It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.
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