customer equity management

基本解釋

The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分構(gòu)建了基于顧客細(xì)分企業(yè)管理顧客資產(chǎn)的模式；
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌資產(chǎn)，特別是基于顧客的品牌權(quán)益，對(duì)顧客資產(chǎn)管理貢獻(xiàn)巨大。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
但是現(xiàn)有的顧客資產(chǎn)管理體系不足以提供企業(yè)進(jìn)行顧客資產(chǎn)管理的理論和方法。