customer equity management

基本解釋

The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分搆建了基於顧客細(xì)分企業(yè)琯理顧客資産的模式；
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌資産，特別是基於顧客的品牌權(quán)益，對顧客資産琯理貢獻(xiàn)巨大。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
但是現(xiàn)有的顧客資産琯理躰系不足以提供企業(yè)進(jìn)行顧客資産琯理的理論和方法。