functional equivalence approach

基本解釋

And then it mainly talks about the functional equivalence approach to advertising translation.
主要是從文化和美學(xué)效果方面來(lái)論述怎樣實(shí)現(xiàn)廣告翻譯的對(duì)等。
As for guiding translation theory, Functional Equivalence of Semantics or Pragmatics, Linguistic or Cultural Adaptation and Socio-semiotic Approach etc.
就指導(dǎo)性翻譯理論而言，人們提出了語(yǔ)義或語(yǔ)用功能對(duì)等，語(yǔ)言或文化順應(yīng)以及社會(huì)符號(hào)學(xué)等。
There is a principle of the translation of English advertisement — functional equivalence, and there are three approaches, namely, the literal approach, free approach and complementary approach.
英語(yǔ)廣告詞翻譯原則——功能對(duì)等，并存在三種譯法即直譯法、意譯法和彌補(bǔ)法。